Diamond is April’s Birthstone
Sparkling with an internal fire all its own, diamond is one of the world’s most sought-after and adored gemstones. Those born in April are lucky enough to call this scintillating gem their birthstone, a symbol of clarity and strength. Learn more!
A 1.30 carat diamond from our collection. Photo by Peter Indorf
Discover How 21st-century Diamonds are Born
Have you ever wondered where a diamond comes from? The diamond industry has changed dramatically since conflict diamonds (or “blood diamonds”) made headlines at the start of the century.
Recently, CBS Sunday Morning correspondent David Pogue explored the life of a diamond, both natural and man-made, from the Diavik mine in the Canadian subarctic to the laboratories of the Pacific Northwest.
Find out HOW 21ST-CENTURY DIAMONDS ARE BORN on YouTube.